E-Commerce Real Issues & Cases
Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these...
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| Format: | Book |
| Language: | English |
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Mason, Ohio
South-Western/Thomson Learning
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these businesses successful and others fail? What is the real impact the Internet is having on the business world? Knapp's Introduction to E-Commerce can help you figure out this new sector of the business world. |
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| Physical Description: | xix, 363 pages 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324074697 9780324074697 |
E-commerce management text and cases