E-commerce real issues and cases

E-commerce real issues and cases

Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these...

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Bibliographic Details
Main Author: Knapp, Michael Chris (Author)
Format: Book
Language:English
Published: Mason, Ohio South-Western/Thomson Learning 2003
Subjects:
Electronic commerce
Electronic commerce > Case studies
Online Access:Click Here to View Status and Holdings.
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Summary:Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these businesses successful and others fail? What is the real impact the Internet is having on the business world? Knapp's Introduction to E-Commerce can help you figure out this new sector of the business world.
Physical Description:xix, 363 pages 26 cm
Bibliography:Includes bibliographical references and index
ISBN:0324074697

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