Brand failures the truth about the 100 biggest branding mistakes of all time
This is the first examination of the world's top 100 spectacular brand disasters It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great co...
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page Ltd
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brand royalty how the world's top 100 brands thrive & survive