International marketing strategy planning, market entry & implementation

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Bibliographic Details
Main Author: Bennett, Roger 1948-
Other Authors: Blythe, Jim
Format: Unknown
Published: London Kogan Page 2002
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:v, 362 p. ill. 25 cm
Bibliography:Includes index
ISBN:0749438088