International marketing strategy planning, market entry & implementation
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
London
Kogan Page
2002
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | v, 362 p. ill. 25 cm |
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| Bibliography: | Includes index |
| ISBN: | 0749438088 |
International marketing strategy, planning, market entry & implementation