Market-driven management how to define, develop, and deliver customer value

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Bibliographic Details
Main Author:	Webster, F. E
Format:	Book
Published:	New Jersey John Wiley &Sons 2002
Edition:	2nd ed
Subjects:	Consumer satisfaction Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .W467 2002
100	1	#	\|a Webster, F. E
245	1	1	\|a Market-driven management \|b how to define, develop, and deliver customer value \|c Frederick E. Webster Jr.
250	#	#	\|a 2nd ed
260	#	#	\|a New Jersey \|b John Wiley &Sons \|c 2002
300	#	#	\|a xiii, 320 p. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Consumer satisfaction
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=290014
964	#	#	\|c BOK \|d 01
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