Market-driven management how to define, develop, and deliver customer value

Market-driven management how to define, develop, and deliver customer value

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Bibliographic Details
Main Author: Webster, F. E
Format: Unknown
Published: New Jersey John Wiley &Sons 2002
Edition:2nd ed
Subjects:
Consumer satisfaction
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 320 p. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0471236934

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