4-D branding cracking the corporate code of the network economy

4-D branding cracking the corporate code of the network economy

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Bibliographic Details
Main Author: Gad, Thomas
Format: Book
Published: London Prentice Hall 2001
Subjects:
Brand name products > Marketing
Corporate image > Design
Trademarks
Industrial design coordination
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:183 p. ill. 25 cm
Bibliography:Includes bibliographical references
ISBN:0273653687

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