The customer management scorecard managing CRM for profit

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Bibliographic Details
Main Author: Woodcock, Neil
Other Authors: Stone, Merlin 1948-, Foss, Bryan
Format: Unknown
Published: London Kogan Page Ltd. 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-289517
020 # # |a 0749438959 
090 0 0 |a HF5415.5  |b .W66 2003 
100 1 # |a Woodcock, Neil 
245 1 1 |a The customer management scorecard  |b managing CRM for profit  |c Neil Woodcock, Merlin Stone, Bryan Foss 
260 # # |a London  |b Kogan Page Ltd.  |c 2003 
300 # # |a xv, 428 p.  |b ill.  |c 25 cm 
500 # # |a Includes index 
650 # 0 |a Customer relations  |x Management 
700 1 # |a Stone, Merlin  |c 1948- 
700 # # |a Foss, Bryan 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=289517 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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