The customer management scorecard managing CRM for profit
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
London
Kogan Page Ltd.
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xv, 428 p. ill. 25 cm |
| ISBN: | 0749438959 |
Strategic Customer Management Integrating Relationship Marketing and CRM 
Customer Relationship Management (CRM) building the business case