Business Marketing Management A Strategic View of Industrial and Organizational Markets
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Ohio
South-Western
2004
|
| Edition: | EIGHT EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Business marketing management a strategic view of industrial and organizational markets