Business Marketing Management A Strategic View of Industrial and Organizational Markets

Business Marketing Management A Strategic View of Industrial and Organizational Markets

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Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular...

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Bibliographic Details
Main Authors: Hutt, Michael D. (Author), Speh, Thomas W. (Author)
Format: Book
Language:English
Published: Ohio South-Western 2004
Edition:EIGHT EDITION
Subjects:
Industrial marketing > Management
Online Access:Click Here to View Status and Holdings.
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