Business Marketing Management A Strategic View of Industrial and Organizational Markets
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular...
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| Main Authors: | , |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
Ohio
South-Western
2004
|
| Edition: | EIGHT EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Hutt, Michael D. |e author |
| 245 | 1 | 0 | |a Business Marketing Management |b A Strategic View of Industrial and Organizational Markets |c Michael D. Hutt, Thomas W. Speh |
| 250 | # | # | |a EIGHT EDITION |
| 264 | # | 1 | |a Ohio |b South-Western |c 2004 |
| 264 | # | 4 | |c ©2004 |
| 300 | # | # | |a xxix, 714 pages |b illustrations |c 27 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies. |
| 526 | 0 | # | |a MEM702 |b EM780 |5 EM |
| 526 | 0 | # | |a Project Marketing And Consumer Management |b Sarjana Sains Kejuruteraan Mekanikal (Sarjana Pengurusan Kejuruteraan) |5 Faculty of mechanical Engineering |
| 650 | # | 0 | |a Industrial marketing |x Management |
| 700 | 1 | # | |a Speh, Thomas W. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=289425 |
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Business marketing management a strategic view of industrial and organizational markets