Business Marketing Management A Strategic View of Industrial and Organizational Markets
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Ohio
South-Western
2004
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| Edition: | EIGHT EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies. |
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| Item Description: | Includes index |
| Physical Description: | xxix, 714 pages illustrations 27 cm |
| ISBN: | 0324190433 9780324190434 |
Business marketing management a strategic view of industrial and organizational markets