Beyond disruption changing the rules in the marketplace

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Bibliographic Details
Main Author:	Dru, Jean-Marie
Format:	Unknown
Published:	New York John Wiley & Sons 2002
Subjects:	Marketing Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Dru, Jean-Marie
245	1	0	\|a Beyond disruption \|b changing the rules in the marketplace \|c Jean-Marie Dru
260	#	#	\|a New York \|b John Wiley & Sons \|c 2002
300	#	#	\|a 304 p. \|b ill. [some col.] \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=289319
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