E-Business for the Small Business

• Main Author: Fisher, John G. (Author)
• Format: Book
• Language: English
• Published: London Kogan Page 2001
• Subjects: Small business > Computer network resources
• Online Access: Click Here to View Status and Holdings.

 E-business is destined to become big business, even for small businesses. For perhaps the first time in commercial history, small businesses will be able to reap the benefits more quickly and more profitably than the multinationals because the size, complexity and distribution agreements of a company are secondary to flexibility and dealing direct. Don't miss out on these opportunities. Whether you are a beginner or have already started to trade on the Internet, this book will take you through the steps necessary to build a successful and sustainable e-business. Practical and accessible, it deals with all the important issues such as: finding the funds; getting the right equipment; setting up your Web site; payment systems; legal issues; online marketing and advertising; customer relationship management; business-to-business opportunities; developing your e-business plan. With the inclusion of case studies, E-Business For The Small Business provides essential reading for anyone wanting to develop an online business, whether it is a purely online venture or support for an existing enterprise.