Creating corporate reputations identity, image and performance

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Bibliographic Details
Main Author:	Dowling, Grahame
Format:	Book
Published:	Oxford Oxford University 2001
Subjects:	Corporations > Public relations > Case studies Brand name products > Management Corporate image
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

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090	0	0	\|a HD59.2 \|b .D695 2001
100	1	#	\|a Dowling, Grahame
245	1	1	\|a Creating corporate reputations \|b identity, image and performance \|c Grahame Dowling
260	#	#	\|a Oxford \|b Oxford University \|c 2001
300	#	#	\|a xx, 299 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Corporations \|x Public relations \|x Case studies
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Corporate image
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=288547
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam