Creating corporate reputations identity, image and performance

Creating corporate reputations identity, image and performance

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Bibliographic Details
Main Author: Dowling, Grahame
Format: Unknown
Published: Oxford Oxford University 2001
Subjects:
Corporations > Public relations > Case studies
Brand name products > Management
Corporate image
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xx, 299 p. ill. 24 cm
ISBN:0199241635

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