Creating corporate reputations identity, image and performance
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| Format: | Book |
| Published: |
Oxford
Oxford University
2001
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xx, 299 p. ill. 24 cm |
| ISBN: | 0199241635 |
Corporate reputations strategies for developing the corporate brand