Corporate and organizational identities integrating strategy, marketing, communication and organizational perspectives

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Bibliographic Details
Other Authors:	Moingeon, Bertrand, Soenen, Guillaume
Format:	Book
Published:	London Routledge 2002
Subjects:	Organization Corporate culture
Online Access:	Click Here to View Status and Holdings.
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001	wils-288542
020	0	0	\|a 0415282047
020	0	0	\|a 9780415282048
040	#	#	\|a ITMB
090	0	0	\|a HD58.7 \|b .C638 2002
245	0	0	\|a Corporate and organizational identities \|b integrating strategy, marketing, communication and organizational perspectives \|c edited by Bertrand Moingeon and Guillaume Soenen
260	0	0	\|a London \|b Routledge \|c 2002
300	0	0	\|a xvii, 201 p. \|b ill. \|c 24 cm
504	0	0	\|a Includes bibliographical references and index
650	#	0	\|a Organization
650	#	0	\|a Corporate culture
700	1	1	\|a Moingeon, Bertrand
700	1	1	\|a Soenen, Guillaume
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=288542
964	#	#	\|c BOK \|d 01