Corporate and organizational identities integrating strategy, marketing, communication and organizational perspectives

Corporate and organizational identities integrating strategy, marketing, communication and organizational perspectives

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Bibliographic Details
Other Authors: Moingeon, Bertrand, Soenen, Guillaume
Format: Book
Published: London Routledge 2002
Subjects:
Organization
Corporate culture
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 201 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0415282047
9780415282048

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