Soon brands of tomorrow
Soon reveals the inner workings of leading advertisers and creative thinkers from around the globe when asked to create advertising for brands that will answer the needs of society in the future. Each project is meant to provoke, stimulate and inform with narratives, images and objects developed aro...
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| Format: | Book |
| Language: | English |
| Published: |
London
Laurence King
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Soon reveals the inner workings of leading advertisers and creative thinkers from around the globe when asked to create advertising for brands that will answer the needs of society in the future. Each project is meant to provoke, stimulate and inform with narratives, images and objects developed around issues like a synthetic drug that provides the benefits of eight hours of sleep in sixty minutes. Or "solid state" wired clothing that plays music, links to the web, and projects messaging onto sunglasses. It's a fascinating study, an exciting challenge and compelling read--just what the brave new world needs. |
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| Physical Description: | 300 pages illustrations [some colour] 30 cm |
| ISBN: | 0970877919 9780970877918 |
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