Practical Marketing and Public Relations for the Small Business

Few small and medium sized businesses use PR and marketing effectively - if they use them at all. This book seeks to change all that by providing accessible, practical advice with plenty of tips, hints and ideas. Primarily aimed at small businesses with limited marketing/public relations budgets, th...

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Bibliographic Details
Main Author: Ali, Moi (Author)
Format: Book
Language:English
Published: London Kogan Page 2002
Edition:Second Edition
Series:The sunday times business enterprise guide
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