Marketing research an integrated approach
This title provides an integration of both the professional and the practical elements of marketing research. The perspective is market- led, rather than focusing on technique, and the text remains accessible by assuming less statistical knowledge than most others available
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow England
PT Prentice-Hall
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing research an integrated approach