Marketing research an integrated approach
This title provides an integration of both the professional and the practical elements of marketing research. The perspective is market- led, rather than focusing on technique, and the text remains accessible by assuming less statistical knowledge than most others available
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow England
PT Prentice-Hall
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 264 | # | 1 | |a Harlow England |b PT Prentice-Hall |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | # | # | |a xiv, 353 pages |b illustrations |c 24 cm |
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| 650 | # | 0 | |a Marketing research |
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Marketing research an integrated approach