Consumer behavior building marketing strategy

Saved in:

Bibliographic Details
Main Author:	Hawkins, Del I
Other Authors:	Coney, Kenneth A., Best, Roger J
Format:	Book
Published:	Boston 2004 McGraw-Hill
Edition:	9th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Market surveys > United States Consumer behavior > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-288000
020	#	#	\|a 0072536861
090	0	0	\|a HF5415.33.U6 \|b H38 2004
100	1	#	\|a Hawkins, Del I
245	1	1	\|a Consumer behavior \|b building marketing strategy \|c Del I. Hawkins, Roger J. Best, Kenneth A. Coney
250	#	#	\|a 9th ed
260	#	#	\|a Boston \|c 2004 \|c McGraw-Hill
300	#	#	\|a xxvi, 7902 p. \|b ill. [some col.] \|c 26 cm. \|e 1 compact disk
490	1	#	\|a McGraw-Hill/Irwin series in marketing
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a MKT756 \|b BM770 \|5 AAGBS
526	0	#	\|a Consumer Behavior for Marketing Decision \|b Master in Business Administration \|5 Arshad Ayub Graduate Business School
650	#	0	\|a Market surveys \|z United States
650	#	0	\|a Consumer behavior \|z United States
700	1	#	\|a Coney, Kenneth A.
700	#	#	\|a Best, Roger J
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=288000
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00250##b002.5.3\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|01700##a0011.2.2\|\|