Consumer behavior building marketing strategy
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Other Authors: | , |
Format: | Unknown |
Published: |
Boston
2004 McGraw-Hill
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Edition: | 9th ed |
Series: | McGraw-Hill/Irwin series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-288000 | ||
020 | # | # | |a 0072536861 |
090 | 0 | 0 | |a HF5415.33.U6 |b H38 2004 |
100 | 1 | # | |a Hawkins, Del I |
245 | 1 | 1 | |a Consumer behavior |b building marketing strategy |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney |
250 | # | # | |a 9th ed |
260 | # | # | |a Boston |c 2004 |c McGraw-Hill |
300 | # | # | |a xxvi, 7902 p. |b ill. [some col.] |c 26 cm. |e 1 compact disk |
490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
504 | # | # | |a Includes bibliographical references and index |
526 | 0 | # | |a MKT756 |b BM770 |5 AAGBS |
526 | 0 | # | |a Consumer Behavior for Marketing Decision |b Master in Business Administration |5 Arshad Ayub Graduate Business School |
650 | # | 0 | |a Market surveys |z United States |
650 | # | 0 | |a Consumer behavior |z United States |
700 | 1 | # | |a Coney, Kenneth A. |
700 | # | # | |a Best, Roger J |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=288000 |
964 | # | # | |c BOK |d 01 |
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