Consumer behavior building marketing strategy

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Bibliographic Details
Main Author: Hawkins, Del I
Other Authors: Coney, Kenneth A., Best, Roger J
Format: Unknown
Published: Boston 2004 McGraw-Hill
Edition:9th ed
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvi, 7902 p. ill. [some col.] 26 cm. 1 compact disk
Bibliography:Includes bibliographical references and index
ISBN:0072536861