Consumer behavior building marketing strategy
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
2004 McGraw-Hill
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| Edition: | 9th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxvi, 7902 p. ill. [some col.] 26 cm. 1 compact disk |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0072536861 |
Consumer behavior building marketing strategy