MANAGEMENT The New Competitive Landscape

MANAGEMENT The New Competitive Landscape

Management: The New Competitive Landscape, by Bateman and Snell, has consistently discussed and explained the traditional, functional approach to management - through planning, organizing, leading, and controlling. But the 6th edition goes a step further, in defining and highlighting with icons, fou...

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Bibliographic Details
Main Authors: Bateman, Thomas S. (Author), Snell, Scott A. (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill 2004
Edition:Sixth Edition
Subjects:
Management
Online Access:Click Here to View Status and Holdings.
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Summary:Management: The New Competitive Landscape, by Bateman and Snell, has consistently discussed and explained the traditional, functional approach to management - through planning, organizing, leading, and controlling. But the 6th edition goes a step further, in defining and highlighting with icons, four "bottom line" practices that managers and companies must deliver to their customers: Innovation, Speed, Quality, and Cost.
Physical Description:xxx, 585 pages some colour illustration 28 cm 1CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographies and index
ISBN:0072538651
9780072844498

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