Business the Sony way secrets of the world's most innovative electronics giant

"Business the Sony Way tells the story of Sony's past and present, and the vision and drive of founders, Masaru Ibuka and Akio Morita. Beyond narrative history, it serves as a case study of how entrepreneurs, with the right combination of tenacity, passion, creativity and an eye for the fu...

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Bibliographic Details
Main Author: Luh, Shu Shin (Author)
Format: Book
Language:English
Published: Oxford Capstone 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
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Summary:"Business the Sony Way tells the story of Sony's past and present, and the vision and drive of founders, Masaru Ibuka and Akio Morita. Beyond narrative history, it serves as a case study of how entrepreneurs, with the right combination of tenacity, passion, creativity and an eye for the future, can build a company from the humblest of beginnings into a global giant, with operating revenues of more than US$50 billion and close to 170,000 employees."--Jacket
Item Description:Includes index
Physical Description:xvi, 288 pages illustrations 22 cm
ISBN:0470820977