Consumer behavior building marketing strategy

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Bibliographic Details
Main Author:	Hawkins, Del I
Other Authors:	Best, Roger J, Coney, Kenneth A
Format:	Unknown
Published:	Boston McGraw Hill/Irwin 2004
Edition:	9th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Consumer behavior > Case studies > United States Market surveys > Case studies > United States Consumer behavior > United States
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.33.U6 \|b H38 2004
100	1	#	\|a Hawkins, Del I
245	1	0	\|a Consumer behavior \|b building marketing strategy \|c Del I. Hawkins, Roger J. Best, Kenneth A. Coney
250	#	#	\|a 9th ed
260	#	#	\|a Boston \|b McGraw Hill/Irwin \|c 2004
300	#	#	\|a xxvi, 790 p. \|b ill. [some col.] \|c 30 cm. \|e 1 compact disk
490	1	#	\|a McGraw-Hill/Irwin series in marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Consumer behavior \|v Case studies \|z United States
650	#	0	\|a Market surveys \|v Case studies \|z United States
650	#	0	\|a Consumer behavior \|z United States
700	1	#	\|a Best, Roger J
700	#	#	\|a Coney, Kenneth A
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=287279
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