Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Bibliographic Details
Main Author: Hawkins, Del I
Other Authors: Best, Roger J, Coney, Kenneth A
Format: Book
Published: Boston McGraw Hill/Irwin 2004
Edition:9th ed
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Consumer behavior > Case studies > United States
Market surveys > Case studies > United States
Consumer behavior > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvi, 790 p. ill. [some col.] 30 cm. 1 compact disk
Bibliography:Includes bibliographical references and index
ISBN:0072865490

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