Managing the customer experience turning customers into advocates
How much more profit could you make if you had customers who couldn¿t imagine doing business with anyone but you? In your dreams! Tell that to Virgin Atlantic or Harley Davidson. How great would life be if 40% of your new business simply knocked on your door without you having spent a cent advertis...
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| Main Authors: | , |
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| Format: | Unknown |
| Language: | English |
| Published: |
London
Prentice Hall
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Managing Customer Experience and Relationships A Strategic Framework
