Essentials of marketing communications
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| Main Author: | |
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| Format: | Book |
| Published: |
Harlow, England
Prentice Hall
2003
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 267 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273658581 |
Marketing communications engagements, strategies and practice