Cases in marketing maangement and strategy an Asia-Pacific Perspective
Provides a broad-based approach to Asia-Pacific marketing case-studies. This work also includes case studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating i...
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
Prentice Hall
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 20214412015 | ||
| 008 | t1996 a 000 eng D | ||
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| 090 | 0 | 0 | |a HF5415.12.A8 |b C37 1996 |
| 245 | 1 | 1 | |a Cases in marketing maangement and strategy |b an Asia-Pacific Perspective |c John A. Queich ... [et al.] |
| 264 | # | 1 | |a Singapore |b Prentice Hall |c 1996 |
| 264 | # | 4 | |c ©1996 |
| 300 | # | # | |a xi, 507 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 520 | # | # | |a Provides a broad-based approach to Asia-Pacific marketing case-studies. This work also includes case studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; and low- and high-technology industries |
| 650 | # | 0 | |a Marketing |x Management |x Case studies |z Asia |
| 650 | # | 0 | |a Marketing |x Case studies |z Asia |
| 700 | 1 | # | |a Queich, John A |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=286621 |
| 964 | # | # | |c BOK |d 01 |
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Cases in marketing a Malaysian perspective