Cases in marketing maangement and strategy an Asia-Pacific Perspective
Provides a broad-based approach to Asia-Pacific marketing case-studies. This work also includes case studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating i...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
Prentice Hall
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Provides a broad-based approach to Asia-Pacific marketing case-studies. This work also includes case studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; and low- and high-technology industries |
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| Physical Description: | xi, 507 pages illustrations 24 cm |
| ISBN: | 0135770572 |
Cases in marketing a Malaysian perspective