Customer behaviour consumer behaviour and beyond
In today increasingly competative marketing environment, successful marketer's endeavour to be customer - oriented
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Format: | Unknown |
Published: |
Australia
Thomson
2003
©2003 |
Edition: | Pacific rim edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | In today increasingly competative marketing environment, successful marketer's endeavour to be customer - oriented |
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Item Description: | Includes index |
Physical Description: | xxiii, 560 pages colour illustrations 28 cm |
ISBN: | 0170107868 9780170107860 |