Customer behaviour consumer behaviour and beyond

In today increasingly competative marketing environment, successful marketer's endeavour to be customer - oriented

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Bibliographic Details
Other Authors: Widing, Robert
Format: Unknown
Published: Australia Thomson 2003
©2003
Edition:Pacific rim edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Summary:In today increasingly competative marketing environment, successful marketer's endeavour to be customer - oriented
Item Description:Includes index
Physical Description:xxiii, 560 pages colour illustrations 28 cm
ISBN:0170107868
9780170107860