Marketing and communication for architects

Marketing and communication for architects

The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and med...

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Bibliographic Details
Main Author: Haupt, Edgar 1958- (Author)
Other Authors: Kubitza, Manuel 1966-
Format: Book
Language:English
Published: Basel Birkhauser 2002
Subjects:
Architectural services marketing
Online Access:Click Here to View Status and Holdings.
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MARC

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245 1 1 |a Marketing and communication for architects  |c Edgar Haupt and Manuel Kubitza, editor 
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500 # # |a Includes index 
520 # # |a The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. 
650 # 0 |a Architectural services marketing 
700 1 # |a Haupt, Edgar  |c 1958-  |e author 
700 # # |a Kubitza, Manuel  |c 1966- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=285404 
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