International business the challenge of global competition

• Main Author: Ball, Donald A (Author)
• Format: Book
• Language: English
• Published: Bosto McGraw Hill/Irwin 2004; Boston
• Edition: 9th ed
• Subjects: International economic relations; International business enterprises > Management; International business enterprises
• Online Access: Click Here to View Status and Holdings.

 Whether students are advanced undergraduates or are in MBA programs, [the authors'] hope is that this book will answer the many questions students have when they take an international business course - questions about business in different cultures, about the impact of geography, about why products are the same (or different) in countries, why people have different practices, the effect of the Internet on international business, and many, many more. [The book first] defines the nature of international business and the three environments in which it is conducted. [Next, the book covers] the continuing importance of international organizations and the international monetary system and how they affect business. [It then] focuses on the uncontrollable forces at work in all business environments and discusses their inevitable impact on business practice ... The final section of the book [discusses] how managers deal with all the forces affecting international business.-Pref.