Marketing management
This text highlights cutting-edge developments in technological and global markets, adding to the information in previous editions. There is substantial information on the Internet, as well as chain management and customer relationship management
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2003
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| Edition: | ELEVENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing management 
Marketing Management