Marketing management
This text highlights cutting-edge developments in technological and global markets, adding to the information in previous editions. There is substantial information on the Internet, as well as chain management and customer relationship management
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2003
|
| Edition: | ELEVENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a Marketing management |c Philip Kotler |
| 250 | # | # | |a ELEVENTH EDITION |
| 264 | # | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | # | # | |a xxix, 706 pages |b illustrations [some colour illustrations] |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This text highlights cutting-edge developments in technological and global markets, adding to the information in previous editions. There is substantial information on the Internet, as well as chain management and customer relationship management |
| 650 | # | 0 | |a Marketing |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=284579 |
| 964 | # | # | |c BOK |d 01 |
Marketing management