Total relationship marketing marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

Total relationship marketing marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

Saved in:
Bibliographic Details
Main Author: Gummesson, Evert 1936-
Format: Unknown
Published: Oxford Butterworth-Heinemann 2002
Edition:2nd ed
Subjects:
Relationship marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-284525
020 # # |a 0750654074 
090 0 0 |a HF5415.55  |b .G86 2002 
100 1 # |a Gummesson, Evert  |c 1936- 
245 1 1 |a Total relationship marketing  |b marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm  |c Evert Gummesson 
250 # # |a 2nd ed 
260 # # |a Oxford  |b Butterworth-Heinemann  |c 2002 
300 # # |a xiii, 350 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Relationship marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=284525 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
998 # # |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| 

Similar Items