Principles of marketing
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Prentice Hall
2003
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xxiv, 1136 pages illustrations [some colour] 27 cm |
| ISBN: | 0273657917 |
ESSENTIALS OF MARKETING 
Principles of marketing