The Marketing Book
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Elsevier Butterworth-Heinemann
2003
|
| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 20231015101513 | ||
| 008 | 231115t20031987XXU a## ##001 ##eng#D | ||
| 020 | # | # | |a 0750655364 (paperback) |
| 020 | # | # | |a 9780750655361 (paperback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .M297455 2003 |
| 245 | 1 | 1 | |a The Marketing Book |c edited by Michael J. Baker |
| 250 | # | # | |a Fifth Edition |
| 264 | # | 1 | |a Oxford |b Elsevier Butterworth-Heinemann |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | # | # | |a xxxviii, 834 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Baker, Michael J. |e editor |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=284485 |
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THE Marketing BOOK