Relationship marketing creating stakeholder value
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Oxford
Butterworth-Heinemann
2002
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.55 |b .C47 2002 |
100 | 1 | # | |a Christopher, Martin |e author |
245 | 1 | 1 | |a Relationship marketing |b creating stakeholder value |c Martin Christopher, Adrian Payne, David Ballantyne |
264 | # | 1 | |a Oxford |b Butterworth-Heinemann |c 2002 |
264 | # | 4 | |c ©2002 |
300 | # | # | |a xvi, 242 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Relationship marketing |
700 | 1 | # | |a Ballantyne, David |e author |
700 | # | # | |a Payne, Adrian |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=284462 |
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