Marketing research that won't break the bank a practical guide to getting the information you need
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Main Author: | Andreasen, Alan R |
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Corporate Author: | Academy for Educational Development |
Other Authors: | Alan R, Andreasen, Andreasen, Alan R. 1934- |
Format: | Book |
Published: |
San Francisco
Jossey-Bass
2002
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Series: | The Jossey-Bass nonprofit and public management series
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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