Marketing research that won't break the bank a practical guide to getting the information you need

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Bibliographic Details
Main Author: Andreasen, Alan R
Corporate Author: Academy for Educational Development
Other Authors: Alan R, Andreasen, Andreasen, Alan R. 1934-
Format: Book
Published: San Francisco Jossey-Bass 2002
Series:The Jossey-Bass nonprofit and public management series
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Online Access:Click Here to View Status and Holdings.
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