Marketing research that won't break the bank a practical guide to getting the information you need

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Bibliographic Details
Main Author:	Andreasen, Alan R
Corporate Author:	Academy for Educational Development
Other Authors:	Alan R, Andreasen, Andreasen, Alan R. 1934-
Format:	Unknown
Published:	San Francisco Jossey-Bass 2002
Series:	The Jossey-Bass nonprofit and public management series
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0787964190
090	0	0	\|a HF5415.2 \|b .A486 2002
100	1	#	\|a Andreasen, Alan R
245	1	1	\|a Marketing research that won't break the bank \|b a practical guide to getting the information you need \|c Alan R. Andreasen \|f foreword by William A. Smith
260	#	#	\|a San Francisco \|b Jossey-Bass \|c 2002
300	#	#	\|a xxv, 277 p. \|c 24 cm
490	1	#	\|a The Jossey-Bass nonprofit and public management series
500	#	#	\|a "The second edition of Cheap but good marketing research"
500	#	#	\|a "Prepared with the assistance of the Academy for Educational Development"
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
700	1	#	\|a Alan R, Andreasen
700	#	#	\|a Andreasen, Alan R. \|d 1934- \|t Cheap but good marketing research
710	1	#	\|a Academy for Educational Development
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=284192
964	#	#	\|c BOK \|d 01
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