Marketing research that won't break the bank a practical guide to getting the information you need
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Book |
| Published: |
San Francisco
Jossey-Bass
2002
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| Series: | The Jossey-Bass nonprofit and public management series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "The second edition of Cheap but good marketing research" "Prepared with the assistance of the Academy for Educational Development" |
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| Physical Description: | xxv, 277 p. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0787964190 |
I won't give up