Essentials of services marketing concepts, strategies and cases
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition t...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western
2001
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| Edition: | 2nd edition |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Services Marketing Concepts, Strategies, & Cases