Essentials of services marketing concepts, strategies and cases

Essentials of services marketing concepts, strategies and cases

The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition t...

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Bibliographic Details
Main Authors: Hoffman, K. Douglas (Author), Bateson, John E. G. (Author)
Format: Book
Language:English
Published: Australia South-Western 2001
Edition:2nd edition
Series:The Dryden Press series in marketing
Subjects:
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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