Essentials of services marketing concepts, strategies and cases
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition t...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western
2001
|
| Edition: | 2nd edition |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780030288920 |
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| 041 | 0 | # | |a eng |
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| 100 | 1 | # | |a Hoffman, K. Douglas |e author |
| 245 | 1 | 1 | |a Essentials of services marketing |b concepts, strategies and cases |c K. Douglas Hoffman |
| 250 | # | # | |a 2nd edition |
| 264 | # | 1 | |a Australia |b South-Western |c 2001 |
| 264 | # | 4 | |c ©2001 |
| 300 | # | # | |a xxi, 569 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a The Dryden Press series in marketing |
| 500 | # | # | |a A variety of multi-media instructional aids are available to supplement the text |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base |
| 650 | # | 0 | |a Service industries |x Marketing |
| 700 | 1 | # | |a Bateson, John E. G. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=283650 |
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Services Marketing Concepts, Strategies, & Cases 
Services marketing concepts, strategies, & cases 
Services marketing concepts, strategies & cases