Essentials of services marketing concepts, strategies and cases
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition t...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western
2001
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| Edition: | 2nd edition |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base |
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| Item Description: | A variety of multi-media instructional aids are available to supplement the text |
| Physical Description: | xxi, 569 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030288924 9780030288920 |
Services Marketing Concepts, Strategies, & Cases 
Services marketing concepts, strategies, & cases 
Services marketing concepts, strategies & cases