The B2B e-commerce handbook how to transform your business-to-business global marketing strategy
The rapid development of B2B e-marketing shows that the internet is not just a new place to do business, but constitutes a whole new method and model for commerce. This text explains how almost any online company can successfully incorporate a business-to-business component.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Haig, Matt |e author |
| 245 | 1 | 0 | |a The B2B e-commerce handbook |b how to transform your business-to-business global marketing strategy |c Matt Haig |
| 264 | # | 1 | |a London |b Kogan Page |c 2001 |
| 264 | # | 4 | |c ©2001 |
| 300 | # | # | |a xiv, 213 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a The rapid development of B2B e-marketing shows that the internet is not just a new place to do business, but constitutes a whole new method and model for commerce. This text explains how almost any online company can successfully incorporate a business-to-business component. |
| 650 | # | 0 | |a Electronic commerce |x Management. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=283058 |
| 964 | # | # | |c BOK |d 01 |
The B2B e-commerce handbook how to transform your business-to-business global marketing strategy