The B2B e-commerce handbook how to transform your business-to-business global marketing strategy
The rapid development of B2B e-marketing shows that the internet is not just a new place to do business, but constitutes a whole new method and model for commerce. This text explains how almost any online company can successfully incorporate a business-to-business component.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The rapid development of B2B e-marketing shows that the internet is not just a new place to do business, but constitutes a whole new method and model for commerce. This text explains how almost any online company can successfully incorporate a business-to-business component. |
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| Item Description: | Includes index |
| Physical Description: | xiv, 213 pages illustrations 24 cm |
| ISBN: | 0749435771 |
The B2B e-commerce handbook how to transform your business-to-business global marketing strategy